Marketing and Communication
We encourage our areas to consult with the college’s Marketing and Communication (MarComm) on:
- Digital communications: eNews, social media, digital signage, and website development
- Event coordination
- Media relations
- News releases and stories
- Print marketing materials: brochures, posters, flyers, newsletter, and direct mail pieces
- Special projects
We will help you find the right resource to get your project done.
In general, communication should follow the university’s brand identity and include:
- University wordmark
- College or department lockup. Lockups can be downloaded from the university’s lockup factory using your university credentials
- Nondiscrimination statement
CAS has developed a college look that incorporates the university's presence while integrating elements that represent our areas. We use fonts, colors and themes in conjunction with the university’s toolbox and brand book.
News, Stories, and Events
First, gather the who, what, when, where, and why. Then, post to:
- The news section of your website
- Your area's social media channels
- Your area’s event calendar at events.unl.edu/manager, and make it public so that the college and university can add to their calendar
- The Announce system for possible inclusion on Nebraska Today and/or a news release. Here are instructions on how to use the system.
Finally, email the details to firstname.lastname@example.org. We are glad you are sharing with us, and we want to help get the word out!
We will review the details of your content to decide what actions to take. We may:
- Post as news to the college website
- Assist with posting to your area website, if needed
- Post to college social media channels
- Publish digital signage for first floor and twelfth floor of Oldfather Hall, which can be shared with other areas’ digital signage as relevant
- Post event details to college event calendar
We work University Communication to determine what stories are elevated beyond your area and the college channels. The writers we work with are Deann Gayman, Social Sciences and Humanities; and Scott Schrage, Natural and Mathematical Sciences.
They determine whether the content is at the level of a news release and/or Nebraska Today story. If so, they:
- Format and distribute the news release via Announce
- Publish on Nebraska Today
- Post to the university's Facebook and Twitter channels
- Post to the university event calendar
You will need to check Nebraska Today periodically. University Communication does not guarantee publication.
There are two video hosting services available.
MediaHub is a proprietary university video player that allows users to upload, store and display media on their university websites. Mediahub allows videos to be viewed in places where YouTube is blocked, such as China and K-12 schools.
If your video does not have captions, you can have captions added in compliance with the American Disabilities Act. This is required by law.
The university has a YouTube channel with playlists. YouTube is the second largest search engine and reaches more people than Mediahub. We suggest posting to both.
YouTube captions videos, but with mixed results. You can also upload your own captions.
To post to the university’s channels, contact Dave Fitzgibbon with University Communication.
A sample Mediahub video with captions.
For basic web page editing and management
UNLcms is the system in the background of the college’s websites that allows you to manage and make basic edits to web pages and manage related files.
UNLcms Essentials: Training for people new to editing a website in the university’s CMS. Click ‘Technology’ on the left, then ‘Web Design’ to access.
CAS website documentation for news entries, directory entries, and other functions specific to college websites.
for advanced web page development
UNLedu Web Framework is the university’s website template. Use this for content formatting and layout.
Nebraska's Web Framework documentation for columned layouts, horizontal content sections (bands), images, color palette, and other tricks for advanced developers.
IANR Media resources provides additional tools, such as responsive tables, for advanced users.