Marketing and Communication

Marketing and Communication


We encourage our areas to consult with the college’s Marketing and Communication (MarComm) on:

  • Digital communications: eNews, social media, digital signage, and website development
  • Event coordination
  • Media relations
  • News releases and stories
  • Photography
  • Print marketing materials: brochures, posters, flyers, newsletter, and direct mail pieces
  • Special projects
  • Video

We will help you find the right resource to get your project done.

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Branding Guidelines

In general, communication should follow the university’s brand identity and include:

CAS has developed a college look that incorporates the university's presence while integrating elements that represent our areas. We use fonts, colors and themes in conjunction with the university’s toolbox and brand book.

News, Stories, and Events

1
Your area

First, gather the who, what, when, where, and why. Then, post to:

Finally, email the details to everythingcas@unl.edu. We are glad you are sharing with us, and we want to help get the word out!

2
The college

We will review the details of your content to decide what actions to take. We may:

  • Post as news to the college website
  • Assist with posting to your area website, if needed
  • Post to college social media channels
  • Publish digital signage for first floor and twelfth floor of Oldfather Hall, which can be shared with other areas’ digital signage as relevant
  • Post event details to college event calendar

We work University Communication to determine what stories are elevated beyond your area and the college channels. The writers we work with are Deann Gayman, Social Sciences and Humanities; and Scott Schrage, Natural and Mathematical Sciences.

3
University Communication

They determine whether the content is at the level of a news release and/or Nebraska Today story. If so, they:

  • Format and distribute the news release via Announce
  • Publish on Nebraska Today
  • Post to the university's Facebook and Twitter channels
  • Post to the university event calendar

You will need to check Nebraska Today periodically. University Communication does not guarantee publication.

in front of Architecture Hall on UNL campus

Photography

If you need photos for your area or professional headshots, contact University Communication:

Complimentary digital images of campus

Video

Video hosting

Mediahub
MediaHub is a proprietary university video player that allows users to upload, store and display media on their university websites. Mediahub allows videos to be viewed in places where YouTube is blocked, such as China and K-12 schools.

If your video does not have captions, you can have captions added in compliance with the American Disabilities Act. This is required by law.

YouTube
The university has a YouTube channel with playlists. YouTube is the second largest search engine and reaches more people than Mediahub. We suggest posting to both.

YouTube captions videos, but with mixed results. You can also upload your own captions.

To post to the university’s YouTube or Mediahub channels, contact David Fitzgibbon at dfitzgibbon1@unl.edu with University Communication.

Video production and recording

University Communication
Contact David Fitzgibbon

IANR Media
Contact Mike Kamm

Web Development

For basic web page editing and management

UNLcms is the system in the background of the college’s websites that allows you to manage and make basic edits to web pages and manage related files.

UNLcms Essentials: Training for people new to editing a website in the university’s CMS. Click ‘Technology’ on the left, then ‘Web Design’ to access.

UNLcms documentationa how-to guide for using the UNLcms.

CAS website documentation for news entries, directory entries, and other functions specific to college websites.

for advanced web page development

UNLedu Web Framework is the university’s website template. Use this for content formatting and layout.

Nebraska's Web Framework documentation for columned layouts, horizontal content sections (bands), images, color palette, and other tricks for advanced developers.

IANR Media resources provides additional tools, such as responsive tables, for advanced users.