Marketing and Communication
We encourage our areas to consult with the college’s Marketing and Communication (MarComm) on:
- Digital communications: eNews, social media, digital signage, and website development
- Event coordination
- Media relations
- News releases and stories
- Print marketing materials: brochures, posters, flyers, newsletter, and direct mail pieces
- Special projects
We will help you find the right resource to get your project done.
Contact Terri Pieper, Director of Marketing and Communication, at 472-2826 or firstname.lastname@example.org to get started.
In general, communication should follow the university’s brand identity, outlined in the Toolbox, and include:
- Email signatures
- Lockups for the college and areas - the Nebraska N and area name as one graphic - which can be downloaded from the university’s Lockup Factory using your university credentials
- Nondiscrimination statement to link to online.
For print, use: “The University of Nebraska does not discriminate based upon any protected status. Please see go.unl.edu/nondiscrimination. ©2019, The Board of Regents of the University of Nebraska. All rights reserved.”
- Voice and writing guidelines in general
- Writing style guide - topics in alphabetical order
CAS has developed a college look that incorporates the university's presence while integrating elements that represent our areas. We use fonts, colors and themes in conjunction with the university’s toolbox and brand book.
News, Stories, and Events
First, gather the who, what, when, where, and why.
Then, post to:
1a The news section of your website
1b Your area’s event calendar at events.unl.edu/manager, making it public so that the college and university can add to their calendar
1d Your area's social media channels
1e email@example.com so we can help get the word out!
We will review the details of your content to decide what actions to take. We may:
- Post as news to the college website
- Assist with posting to your area website, if needed
- Post to college social media channels
- Publish digital signage for first floor and twelfth floor of Oldfather Hall, which can be shared with other areas’ digital signage as relevant
- Post event details to college event calendar
We work with University Communication to determine what stories are elevated beyond your area and the college channels. The writers we work with are Deann Gayman, Social Sciences and Humanities; and Scott Schrage, Natural and Mathematical Sciences.
They determine whether the content is at the level of a news release and/or Nebraska Today story. If so, they may share in a variety of ways:
- Format and distribute the news release via Announce
- Publish on Nebraska Today
- Post to the university's Facebook and Twitter channels
- Post to the university event calendar
You will need to check Nebraska Today periodically. University Communication does not guarantee publication.
Specialty items and printing
Please contact Terri Pieper with any artwork for t-shirts or specialty items to ensure it is in compliance with university guidelines.
The university has approved vendors to use - here are a couple.
The College of Arts and Sciences has digital signage guidelines. Please review these before creating and sending a digital sign request.
If you want to add content to digital signage:
- To your unit: Contact the responsible person in the unit for digital signage content.
- To the college or campus: email content to firstname.lastname@example.org to be reviewed.
If you are an area in our college and are interested in installing a digital signage display, please contact Terri Pieper.
Instructions for uploading slides to unit or area digital signage using Box.
MediaHub is a proprietary university video player that allows users to upload, store and display media on their university websites. Mediahub allows videos to be viewed in places where YouTube is blocked, such as China and K-12 schools.
If your video does not have captions, you can have captions added in compliance with federal and state accessibility regulations. This is required by law.
The university has a YouTube channel with playlists. YouTube is the second largest search engine and reaches more people than Mediahub. We suggest posting to both.
YouTube captions videos, but with mixed results. You can also upload your own captions.
To post to the university’s YouTube or Mediahub channels, email David Fitzgibbon at email@example.com with University Communication.
Production and recording
Contact University Communication's Videography area and talk to David Fitzgibbon, firstname.lastname@example.org or 472-8520.
Contact IANR Media and talk to Mike Kamm, email@example.com or 472-9716.
For basic web page editing and management
UNLcms is the system in the background of the college’s websites that allows you to manage and make basic edits to web pages and manage related files.
UNLcms Essentials: Training for people new to editing a website in the university’s CMS. Contact Eric Rasmussen for more information.
CAS website documentation for news entries, directory entries, and other functions specific to college websites.
The Web Developer Network has a chat room for questions.
For advanced web page development
UNLedu Web Framework is the university’s website template. Use this for content formatting and layout.
Nebraska's Web Framework documentation for columned layouts, horizontal content sections (bands), images, color palette, and other tricks for advanced developers.
IANR Media resources provides additional tools, such as responsive tables, for advanced users.
Send technical questions to Mike O’Connor, Web Specialist for the college, at 472-6460 or firstname.lastname@example.org.